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What our clients said ...
Imaginate provided exceptional skills to produce results that exceeded our expectations and drove a best practice framework for our operational processes.
Growth & Strategy Executive, Avanade Canada
Imaginate’s Final Report was excellent and the recommendations are clearly supported by a very thorough and collaborative fact-finding process. When staff reviewed this report, they knew as much as I did - and that’s how it should be, an open book
General Manager, City of Waterloo Community, Culture & Recreation Services Department
Imaginate put in a tremendous amount of effort into developing the strategic blueprint for our new business model including the inclusion of ‘centres for excellence” that will break down current silos and provide significant opportunities for improvements, effectiveness and efficiencies for the Department both in the immediate and longer term.
Manager, Business Services, City of Oshawa Community Services Department
Imaginate provided a clear set of recommendations and implementation strategies consistent with the Association’s long-term strategic direction.
Executive Director, Association of Municipal Clerks and Treasurers of Ontario (AMCTO)
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About reFocus™
We recognize that in the life cycle of all organizations, whether government, industry or not-for-profit, sometimes your underlying purpose/mandate becomes hazy or changes to your business environment require a shift in your strategic vision/priorities. reFocus™ provides strategic planning services to help organizations discover, or rediscover, their competitive advantage – or ‘sweet spot. We're convinced that building an effective 'roadmap for change' requires the following key steps:
- Uncover the Core. Use a highly collaborative, investigative process to uncover your organization’s core reason for existing and its primary goals.
- Find the Sweet Spot. Conduct an environmental scan, identify what makes your organization special – what do you do better than your competitors or others in the same industry/field? Develop a clear mandate (vision/mission) statement based on this 'sweet spot'.
- Close the Gap. Once you’re clear on who you are (core) and what you’re best at (sweet spot), develop a stretching (but doable) action-oriented strategic plan that is your ‘roadmap for change’. This plan must include quantifiable performance targets to track progress.
Our Approach
At Imaginate we do not believe in canned approaches to our projects because we know that every client is unique and requires a tailored approach. However, based on our experience with strategic planning initiatives, our methodology provides collaboration that goes beyond discussions with the senior management team of an organization. It is our view that accurately discovering the purpose and ‘sweet spot’ of an organization requires several perspectives, including input from staff at all levels.
- Phase 1: Launch & background review
- Phase 2: Environmental/competitive scan
- Phase 3: Visioning
- Phase 4: Recommendations & action plan
Our reFocus™ approach is highly customizable and can be adapted to suit your priorities, budget and timeframe.
Results
- Engaged team as a result of a highly collaborative and open visioning process
- Clear mandate (vision/mission) statement that motivates and excites individuals at all levels throughout the organization
- Strategic objectives that provide clear direction for real action
- Strategic plan document that provides a stretching ‘roadmap for changes’ and associated performance targets
DOWNLOAD OUR REFOCUS 1-PAGER
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